Ford Invests in Accessible Tech After Significant May 2024 EV Sales

In the previous month, Ford experienced a surge in EV sales, with 8,966 units sold, marking a 65% increase from the previous year and securing its position as the company’s third-highest monthly sales ever. This robust performance underscores the growing demand for electric vehicles, signaling a strong inclination towards future-oriented technologies. Ford is delighted to meet this demand by continually innovating in automotive technology.

Smarter Cars, New Tech Investments

Ford has dedicated themselves to pushing the technology envelope. From renovating Michigan Central Station and transforming it into a cultural and technology hub to their bold predictions that level 3 autonomous cars are only a few years away. “We still have a lot of execution to do. I’d say we’re just a few years away from another vibrant period for the company and, as leaders, we see it before everyone else sees it.” Said Ford CEO Jim Farley.

In level 3 autonomy, the car can control its speed and steering in tandem while monitoring its surroundings – something that mainstream automakers in the United States haven’t achieved to this day. If Ford can make good on its ambitious vision, it could be the first major US automaker to lead the market in autonomous driving, surpassing its rivals in the latest proverbial tech race of electric vehicles and technology features.

Making EVs More Accessible

How do you change a market landscape? By making certain trends, features, and products more accessible – whether by visibility or price. Beyond dedicating Ford’s research power to technological features, CEO Jim Farley has also said that the company wants to make electric vehicles more affordable. Ford has every incentive to continue pushing EVs, with their sales figures skyrocketing in May 2024 compared to the year before. In its third-best month ever for electric sales, Ford is one of the leading domestic automakers for EVs despite recent remarks about slowing down all-electric vehicle production.

If electric vehicles can nail the sweet spot between affordability and performance, Ford might rethink its stance on delaying the shift to all-electric EVs. But whether electric cars truly take off also depends on the availability of infrastructure support across North America. This suggests that until nationwide tech catches up with the demands of the automotive landscape’s new era, we could see more hybrids and plug-in hybrids hitting the roads.

Go Electric with Tech-loaded Ford Cars

Ford already has many great options for electric and hybrid cars such as the 2024 Escape Plug-in Hybrid or the all-electric 2024 Mustang Mach-E and F-150 Lightning, all packed with tech options like on-board navigation, park assist, evasive steering assist, and remote start. Join the high-tech Ford family today at Charles Gabus Ford and find electrifying deals on these revolutionary vehicles. Our team can help you find the right plug-in hybrid or EV that’s right for your needs!